#SubstanceOverHype Review of @TouchlineTruth – Award Shows music video
Controversy has always been the name of the game when it comes to award shows with powerhouse record labels managing to secure accolades for their undeserving artists, simply because of cash rules everything around…well, the world more than anything. Now here is a gold jewel from Tembisa by the name of Touchline Truth that released a song titled Award Shows and then later on released visuals for that banger.
Now the video has the street poet walking to a hood tuck shop to go purchase awards as if it’s fast moving consumer goods, which then he starts unleashing the East Rand beast in a monochromatic scene under a Newtown bridge that has murals and a splash of artistic hieroglyphics in the background. Snapshots of his favourite emcees and producer appear as he mentions their monikers. Then another where he is on the floor narrating the need of a new Rap hero to save the movement from the constant slippery slope music that is released which leaves the soul heavily famished. There are extracts of defining moments like being interviewed by Cassper Nyovest’s hype man Carpo at Touch HD. Then a comedic skit comes into play where they emulate the iconic puppets Ugundi no Mazwi from Yo TV and they discuss “Artists/Labels buying awards” that topic has been on people’s tongues for quite some time now and it wounds the game. Then from the J Sect setting that is culturally affluent when it comes to the essence Hip Hop in South Africa to a more tranquil, one with nature evergreen scenery. He is seated on a monarch’s chair and has a servant bringing a royal drink to him as he pierces hard on this epidemic of buying awards. Comedy once again becomes a factor as a property owner of the well-trimmed garden hurls insults at him and tells him to jet.
This is a very good music video that isn’t about the budget but the art of being creative and using any resource you have available for you. You will know that Touchline is no ordinary newcomer in the game, he has paid his dues and you may have also seen him tear the stage down on Slaghuis Cypher Sundays.
The video gets a 3/5
Peep it below: